MultiMuse
MultiMuse is pioneering CrowdDirecting — a new category of social where fans, friends, and even icons can shape what happens next. We designed and built a bold, energetic landing page and web presence that captures the platform's creative energy and drives early sign-ups.
The Challenge
CrowdDirecting was an entirely new concept with no existing mental model. The site had to explain the platform, generate excitement, and convert visitors into early adopters — all within a few scroll lengths.
Our Approach
We used progressive disclosure to introduce the concept in layers: a hook, a visual demo, social proof, and finally a sign-up gate. The design is bold and kinetic, matching the platform's creative energy without overwhelming first-time visitors.
Results
Over 1,000 early sign-ups in the first two weeks
Average scroll depth of 78% — users read almost everything
Featured on Product Hunt with 400+ upvotes