Sero Soda
Sero is a zero-sugar soda brand with bold flavors and even bolder personality. We built the full brand identity and e-commerce experience — from the playful, retro-inspired visual language to a high-converting Shopify storefront that matches the brand's energy.
The Challenge
Sero needed a brand identity that could compete with established players while appealing to a younger, health-conscious audience. The visual language had to feel fun and nostalgic without looking cheap.
Our Approach
We developed a retro-modern brand system with bold typography, vibrant color-per-flavor coding, and playful illustration. The Shopify storefront was built for speed and impulse purchases, with a subscription-first architecture.
Results
Brand recognition increased 180% in target demographic
Subscription sign-up rate of 42% at checkout
Featured in Dieline's top beverage brands of 2025