VP Cosmo
VP Cosmo is a luxury cosmeceuticals brand specializing in advanced peptide skincare. We designed a refined, elegant e-commerce experience that balances scientific credibility with high-end beauty — featuring rich product photography, smooth interactions, and a warm gold-and-cream palette that feels as premium as the products themselves.
The Challenge
VP Cosmo needed to bridge the gap between clinical skincare credibility and luxury beauty branding. The existing site felt clinical and cold — it didn't reflect the premium price point or the elegance of the product line.
Our Approach
We built a warm, gold-and-cream visual system that communicates luxury without sacrificing the scientific authority that drives purchase confidence. Every product page balances ingredient breakdowns with aspirational imagery. The result is an e-commerce experience that feels like stepping into a high-end boutique.
Results
2.4x increase in average session duration
68% improvement in mobile conversion rate
Brand perception shifted from 'clinical' to 'luxury clinical'